The social marketplace for new and used books.

Get started

Learn to sell
Learn to buy
Buy textbooks
Sign up
Buy a giftcard
For the authors

Support

Help
Track a shipment
Terms of use
Privacy policy
Cookies policy

Company

About us
Work with us
Give feedback
Categories

Contact us

Fast delivery with

Safe payments by

Visa
Mastercard
Vipps
Klarna

© 2026 Bookis AS

English

  1. Home
  2. Business innovation
  1. Home
  2. Genres
  3. Business innovation
Myths of Branding

Paperback • 2019 • 1. edition

Myths of Branding

By Simon Bailey, Andy Milligan

0 Ratings • 0.0 of 5

‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌

About the book

Debunk the most pervasive myths about the world of branding, with this expert overview that separates the facts from the falsehoods.

Business innovation

Book details

ISBN

9780749483098

Publisher

Kogan Page Ltd

Published year

2019

Language

Edition

1

Original title

Myths of Branding

Format

Paperback

Shippping and returns

Shipping

Used books are shipped by the seller. Expected delivery after package is sent is 2-4 days.

Returns

Contact the seller after delivery.

Reviews · 0

0 Ratings • 0.0 of 5

You might also like

Seven Myths about Money And the Truth about Finding Financial Freedom

Seven Myths about Money And the Truth about Finding Financial Freedom

Rob Dix

Brand Management Co-creating Meaningful Brands

Brand Management Co-creating Meaningful Brands

Michael Beverland

Brand New Brand - Restarting Your Business In a Time of Crisis and Transformation

Brand New Brand - Restarting Your Business In a Time of Crisis and Transformation

Gestalten null

Foundations of Marketing

Foundations of Marketing

John Fahy and David Jobber

Brand Identity Essentials, Revised and Expanded

Brand Identity Essentials, Revised and Expanded

Kevin Budelmann

Strategic Brand Management

Strategic Brand Management

Kevin Lane

Truth

Truth

Tom Phillips

Digital Branding

Digital Branding

Daniel Rowles

Myths of Management

Myths of Management

Stefan Stern

Designing Brand Identity

Designing Brand Identity

Alina Wheeler

Truth: Ideas in Profile

Truth: Ideas in Profile

Simon Blackburn

Branding

Branding

Michael Johnson

The Physics of Brand Understand the Forces Behind Brands That Matter

The Physics of Brand Understand the Forces Behind Brands That Matter

Aaron Keller

Contemporary Brand Management

Contemporary Brand Management

Johny K.

Myth Conceptions

Myth Conceptions

Mat Coward

All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All

All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All

Seth Godin

The New Strategic Brand Management Advanced Insights and Strategic Thinking

The New Strategic Brand Management Advanced Insights and Strategic Thinking

Jean-Noël Kapferer

Popular Lies About Graphic Design

Popular Lies About Graphic Design

Craig Ward

Big Brand Theory

Big Brand Theory

Sandu Publishing

Brand Atlas

Brand Atlas

Alina Wheeler

Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Martin Lindstrom

Storytelling- Branding in practise

Storytelling- Branding in practise

Klaus Fog

Advanced Brand Management Managing Brands in a Changing World

Advanced Brand Management Managing Brands in a Changing World

Paul Temporal

Must-have The Hidden Instincts Behind Everything We Buy

Must-have The Hidden Instincts Behind Everything We Buy

Geoffrey Miller

All marketers are liars

All marketers are liars

Seth Godin

Buyology

Buyology

Martin Lindstrom

50 Great Myths of Popular Psychology Shattering Widespread Misconceptions about Human Behavior

50 Great Myths of Popular Psychology Shattering Widespread Misconceptions about Human Behavior

Scott O. Lilienfeld

What is Branding? (Essential Design Handbooks)

What is Branding? (Essential Design Handbooks)

Healey, Matthew

Wally Olins:  The Brand Handbook

Wally Olins: The Brand Handbook

Wally Olins

Leadership Brands

Leadership Brands

Dave Ulrich og Norm Smallwood

Brands

Brands

Marcel Danesi

Branding For Dummies

Branding For Dummies

Bill Chiaravalle

The Brand Gap

The Brand Gap

Marty Neumeier

Brand Sense

Brand Sense

Martin Lindstrom

The Brand Gap How to Bridge the Distance Between Business Strategy and Design

The Brand Gap How to Bridge the Distance Between Business Strategy and Design

Marty Neumeier

Creating Powerful Brands in Consumer, Service and Industrial Markets

Creating Powerful Brands in Consumer, Service and Industrial Markets

Leslie De Chernatony

Building strong brands

Building strong brands

David A. Aaker

Positioning: The battle for your mind

Positioning: The battle for your mind

Al Ries,

The 22 Immutable Laws of Branding

The 22 Immutable Laws of Branding

Al Ries

11 Steps to Brand Heaven The Ultimate Guide to Buying an Advertising Campaign

11 Steps to Brand Heaven The Ultimate Guide to Buying an Advertising Campaign

Len Weinreich