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Paperback • Norwegian Bokmål
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About the book
"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-c...Show more
Book details
ISBN
9781118712627
Publisher
Hoboken, NJ : : Wiley
Language
Norwegian Bokmål
Original title
Designing brand identity : an essential guide for the whole branding team
Format
Paperback
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