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Innovation in an advanced consumer society

Hardcover • 2016 • English

Innovation in an advanced consumer society

By Peder Inge, Richard cuthbertson

2 Ratings • 5.0 of 5

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About the book

This book aims to develop innovation theory by focusing on innovation in a consumer society. In an advanced consumer society, services dominate and are provided through digital as well as physical channels by local, national and global firms. This book aims to identify the ways in which value can be increased for all stakeholders through both incremental and disruptive innovation. When interacting with leading businesses, there is a common acceptance that we need a better understanding of how t...Show more

Technology, Engineering, Agriculture, Industrial processes
Technology: general issues

Book details

ISBN

9780198705116

Published year

2016

Language

English

Original title

Innovation in an advanced consumer society

Format

Hardcover

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Reviews · 0

2 Ratings • 5.0 of 5

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