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Global Marketing A Decision-oriented Approach

Pocket • 2007 • Engelsk • 4. utgave

Global Marketing A Decision-oriented Approach

Av Svend Hollensen

0 vurderinger • 0.0 av 5

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Om boken

Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world. Extensive coverage of hot topics such as blue ocean strategy; celebrity branding; brand piracy; and viral marketing. Brand new case studies focus on globally recognised brands and companies operating in a number of countries, including IKEA, Philips, Nokia, Guinness and Cereal Partners Worldwide. All new video...Vis mer

Om boken

ISBN

9780273706786

Forlag

Financial Times Prentice Hall

Publiseringsår

2007

Språk

Engelsk

Utgave

4

Originaltittel

Global Marketing A Decision-oriented Approach

Format

Pocket

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Omtaler · 0

0 vurderinger • 0.0 av 5

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