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International Marketing

Pocket • 2017 • 1. utgave

International Marketing

Av Carl Arthur Solberg

8 vurderinger • 5.0 av 5

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Om boken

Expanding an organisation internationally presents both opportunities and challenges as marketing departments seek to understand different buying behaviours, power relations, preferences, loyalties and norms. International Marketing offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise their business, using Carl Arthur Solberg's tried and tested Nine Strategic Windows model. This practical text offers the reader insights into:The globalisation...Vis mer

Internasjonal næringsvirksomhet

Om boken

ISBN

9781138738058

Forlag

Taylor & Francis Ltd

Publiseringsår

2017

Språk

Utgave

1

Originaltittel

International Marketing

Format

Pocket

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Omtaler · 0

8 vurderinger • 5.0 av 5

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