Pocket • 2010 • Engelsk

Strategic Market Management: Global Perspectives, First Edition

Name: Strategic Market Management: Global Perspectives, First Edition
SKU: 9780470689752
Price: 239.0 NOK
Availability: InStock
Rating: 5 (1 reviews)
ISBN: 9780470689752

1 vurderinger • 5.0 av 5

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Om boken

Business students studying strategy and marketing courses in the UK and Europe.Developing and implementing strategies is now very different than it was only a few decades ago, when the business environments were more stable and simpler. Every market can now be described as dynamic. As a result, firms need to be able to adapt strategies in order to stay relevant. It is a challenging but exciting time, full of opportunities as well as threats. Strategic Market Management: Global Perspectives is mo...Vis mer

Om boken

ISBN

9780470689752

Forlag

John Wiley Sons

Publiseringsår

2010

Språk

Engelsk

Originaltittel

Strategic Market Management: Global Perspectives, First Edition

Format

Pocket

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1 vurderinger • 5.0 av 5

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