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Marketing Strategy and Competitive Positioning

Pocket • 2020 • Engelsk

Marketing Strategy and Competitive Positioning

Av Graham Hooley, Birgitte Nicolaud, John M. Rudd, Nick Lee

0 vurderinger • 0.0 av 5

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Om boken

For undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management. Understand and formulate rigorous marketing strategies and differential advantage in today’s marketplace Marketing Strategy and Competitive Positioning, 7th Edition, by Hooley, Nicoulaud, Rudd and Lee provides a deep understanding of the process of developing and implementing a rigorous marketing strategy. This book focuses on competitive posi...Vis mer

Samfunn og samfunnsvitenskap
Økonomi, finans, næringsliv og ledelse

Om boken

ISBN

9781292276540

Publiseringsår

2020

Språk

Engelsk

Originaltittel

Marketing Strategy and Competitive Positioning

Format

Pocket

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Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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0 vurderinger • 0.0 av 5

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