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Marketing Fashion: Strategy, Branding and Promotion - 2nd edition

Pocket • 2015 • 1. utgave

Marketing Fashion: Strategy, Branding and Promotion - 2nd edition

Av Henrik Kubel

0 vurderinger • 0.0 av 5

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Om boken

Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies.Using examples and case studies d...Vis mer

Om boken

ISBN

9781780675664

Forlag

Laurence King Publishing

Publiseringsår

2015

Språk

Utgave

1

Originaltittel

Marketing Fashion: Strategy, Branding and Promotion - 2nd edition

Format

Pocket

Frakt og retur

Frakt

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Omtaler · 0

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