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Brand Management Co-creating Meaningful Brands

Pocket • 2024 • Engelsk • 3. utgave

Brand Management Co-creating Meaningful Brands

Av Michael Beverland, Pinar Cankurtaran

1 vurderinger • 5.0 av 5

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Om boken

This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today. The latest edition continues to provide equal focus on theory and practice with all new case studies and examples from brands around the globe to help show the wide range and diversity of brands and consumers today. These include Glossier, Lovehoney, Whisper, Shinola Detroit, Trung Nguyen, Shatta Wale, Tony's Chocol...Vis mer

Innovasjon i næringslivet
Entreprenørskap
Merker og merkevarebygging

Om boken

ISBN

9781529616972

Forlag

Sage Publications

Publiseringsår

2024

Språk

Engelsk

Utgave

3

Originaltittel

Brand Management Co-creating Meaningful Brands

Format

Pocket

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Omtaler · 0

1 vurderinger • 5.0 av 5

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