Global Marketing

Pocket • 2025 • Engelsk

Global Marketing

Av Svend Hollensen, Ana Bogdanovic

17 vurderinger • 4.8 av 5

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Om boken

A clear, succinct, and comprehensive guide to international marketing Global Marketing, 9th Edition by Svend Hollensen and Ana Bogdanovic is an essential resource for undergraduate and postgraduate students looking to gain a deep understanding of global marketing. This guide follows the five main management decisions: whether to internationalise, which markets to enter, how to enter a foreign market, and how to design and then implement and co-ordinate the global marketing programme appropriate ...Vis mer

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Om boken

ISBN

9781292440811

Forlag

Pearson Education, Limited

Publiseringsår

2025

Språk

Engelsk

Originaltittel

Global Marketing

Format

Pocket

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Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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17 vurderinger • 4.8 av 5

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