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Essentials of Global Marketing

Pocket • 2012

Essentials of Global Marketing

Av Svend Hollensen

0 vurderinger • 0.0 av 5

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Om boken

Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.

Om boken

ISBN

9780273756545

Publiseringsår

2012

Språk

Originaltittel

Essentials of Global Marketing

Format

Pocket

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0 vurderinger • 0.0 av 5

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