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Marketing Strategy

Pocket • 2017 • 1. utgave

Marketing Strategy

Av Robert Palmatier, Shrihari Sridhar

0 vurderinger • 0.0 av 5

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Om boken

This is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems: 1. All customers differ 2. All customers change 3. All competitors react 4. All resources are limitedStructured around these four First Principles of Marketing, this important new textbook offers a unique and extensively classroom-tested approach to marketing strategy. It provides a structured framework to develop effective strategies to deal with diverse marketing ...Vis mer

Forretningsstrategi

Om boken

ISBN

9781137526236

Forlag

Macmillan Education UK

Publiseringsår

2017

Språk

Utgave

1

Originaltittel

Marketing Strategy

Format

Pocket

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Omtaler · 0

0 vurderinger • 0.0 av 5

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