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The New Strategic Brand Management Advanced Insights and Strategic Thinking

Pocket • 2012 • Engelsk • 5. utgave

The New Strategic Brand Management Advanced Insights and Strategic Thinking

Av Jean-Noël Kapferer

0 vurderinger • 0.0 av 5

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Om boken

Adopted internationally by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of choice for senior strategists, positioning professionals and postgraduate students.  Over the years it has established a reputation as one of the leading works on brand strategy. The fifth edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking, with dedicated sections for specific types of brand...Vis mer

Forretningsstrategi
Entreprenørskap
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Om boken

ISBN

9780749465155

Forlag

Kogan Page

Publiseringsår

2012

Språk

Engelsk

Utgave

5

Originaltittel

The New Strategic Brand Management Advanced Insights and Strategic Thinking

Format

Pocket

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Omtaler · 0

0 vurderinger • 0.0 av 5

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