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Global Strategy and Management

Pocket • 2019 • Engelsk

Global Strategy and Management : Theory and practice

Av Paul N., Birgitte Grøgaard, Kirsten Foss

2 vurderinger • 5.0 av 5

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Om boken

This textbook addresses the most crucial strategic decisions and management challenges facing managers of multinational enterprises (MNEs) operating across different institutional settings and complex cultural contexts.How can managers of MNEs address pressures for local responsiveness and global integration? What are cultural and institutional differences and how do they impact the management of MNEs?How can managers create social capital across the MNE in the face of such differences? How can ...Vis mer

Om boken

ISBN

9781788114851

Publiseringsår

2019

Språk

Engelsk

Originaltittel

Global Strategy and Management

Format

Pocket

Frakt og retur

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Omtaler · 0

2 vurderinger • 5.0 av 5

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