Pocket • 2012 • Engelsk

Corporate Reputation Brand and Communication

Name: Corporate Reputation Brand and Communication
SKU: 9780273727590
Price: 89.0 NOK
Availability: InStock
ISBN: 9780273727590

Av Stuart Roper, Chris Fill

0 vurderinger • 0.0 av 5

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Om boken

Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, interact and can impact on corporate reputation. In a 24/7 media environment, where even a tweet can shape impressions, the importance of reputation management has never been higher. Every single move, decision taken and each isolated event that involves a company or public figure, is scrutinised, documented a...Vis mer

Om boken

ISBN

9780273727590

Forlag

Pearson

Publiseringsår

2012

Språk

Engelsk

Originaltittel

Corporate Reputation Brand and Communication

Format

Pocket

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