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The management game of communication

Innbundet • 2016 • Engelsk

The management game of communication

Av Ton baetens, peggy simcic

0 vurderinger • 0.0 av 5

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Om boken

We still see many communication graduates with little business knowledge and business graduates with little communication knowledge. This schism leads communication scholars to assume that better communication is an end in itself while management see it as a means to an end - it must somehow contribute to the bottom line. How can strategic communication and public relations support corporations? What can communicators learn from management disciplines? Moreover, how should universities and busin...Vis mer

Om boken

ISBN

9781786357168

Publiseringsår

2016

Språk

Engelsk

Originaltittel

The management game of communication

Format

Innbundet

Frakt og retur

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