Pocket • 2017
Marketing Strategy and Competitive Positioning
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Om boken
Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation - the identification of targe...Vis mer
Om boken
ISBN
9781292017310
Forlag
Pearson Education Limited
Publiseringsår
2017
Språk
Utgave
1
Originaltittel
Marketing Strategy and Competitive Positioning
Format
Frakt og retur
Frakt
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Returer
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