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The Brand Gap

Pocket • 2005 • Engelsk

The Brand Gap

Av Marty Neumeier

1 vurderinger • 5.0 av 5

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Om boken

THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a "charismatic brand"--a brand that customers feel is essential to their lives. In an entertaining two-hour read you'll learn: * the new definition of brand * the five essential disciplines of brand-building * how branding is changing the dynamics of competition *...Vis mer

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Om boken

ISBN

9780321348104

Forlag

Peachpit Press Publications

Publiseringsår

2005

Språk

Engelsk

Originaltittel

The Brand Gap

Format

Pocket

Frakt og retur

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Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Omtaler · 0

1 vurderinger • 5.0 av 5

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