Marketing A Critical Textbook

Pocket • 2010 • Engelsk • 1. utgave

Marketing A Critical Textbook

Av Nick Ellis, Gavin Jack, Matthew Higgins, James Fitchett

3 vurderinger • 5.0 av 5

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Om boken

With a focus on introducing the key concepts of critical and alternative marketing, this text brings the real-world challenges and considerations of marketing to students. Both productive and positive, the approach taken offers other ways of looking at, and solving, marketing 'problems'. Using examples and case studies to illustrate and discuss major alternative and critical perspectives on the subject, it enables students to constructively question the conventional assumptions, concepts and m...Vis mer

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Om boken

ISBN

9781848608788

Forlag

SAGE Publications

Publiseringsår

2010

Språk

Engelsk

Utgave

1

Originaltittel

Marketing A Critical Textbook

Format

Pocket

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3 vurderinger • 5.0 av 5

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