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The Physics of Brand Understand the Forces Behind Brands That Matter

Innbundet • 2016 • Engelsk

The Physics of Brand Understand the Forces Behind Brands That Matter

Av Aaron Keller, Renee Marino, Dan Wallace

0 vurderinger • 0.0 av 5

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Om boken

Welcome to a brand-new way of thinking about branding. The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding. By focusing on how brands and people actually interrelate, you'll gain a new perspective on brand growth and interaction. Complete with case studies to illustrate these concepts and Thought Experiments...Vis mer

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Om boken

ISBN

9781440342677

Forlag

Simon and Schuster

Publiseringsår

2016

Språk

Engelsk

Originaltittel

The Physics of Brand Understand the Forces Behind Brands That Matter

Format

Innbundet

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