Om boken
Now in its seventh edition, Managing Innovation: Integrating Technological, Market and Organizational Change enables graduate and undergraduate students to develop the unique skill set and the foundational knowledge required to successfully manage innovation, technology, and new product development. This bestselling text has been fully updated with new data, new methods, and new concepts while still retaining its holistic approach the subject. The text provides an integrated, evidence-based meth...Vis mer
Om boken
ISBN
9781119713302
Publiseringsår
2020
Språk
Engelsk
Utgave
null
Originaltittel
Managing Innovation
Format
Innbundet
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Managing Innovation
Managing Innovation
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