Principles of service marketing and management

Strategic Management

ROTHAERMEL

Services Marketing

Jochen Wirtz

Marketing

Paul Baines

Foundations of Marketing

John Fahy and David Jobber

Entrepreneurship

William D. Bygrave

Marketing Concepts & Strategies

UK) Simkin Lyndon (Oxford Brookes University

Principles of Marketing Engineering and Analytics

Gary L.

Principles of Marketing Scandinavian Edition

Anders Parment

Principles of Marketing, Global Edition

Philip Kotler

Foundations of Strategy

Robert M. Grant

Marketing Ethics & Society

Service-Dominant Logic Premises, Perspectives, Possibilities

Robert F. Lusch

E-Marketing

Judy Strauss

Essentials of Marketing

Paul Baines

Marketing Management

Kotler Keller

Exploring entrepreneurship practices and pers…

Richard Blundel

Relationship Marketing Exploring Relational Strategies in Marketing

John Egan

Entrepreneurship and Innovation

Tim Mazzarol

Introduction to marketing management principles

Fred Selnes

Marketing A Critical Textbook

Nick Ellis

Customer Relationship Management concepts and technologies

Francis Buttle

Principles of marketing

Philip Kotler

Strategic Supply Management Principles, Theories and Practice

Paul Cousins

Services Mangement

Jay Kandampully

International Marketing

Ghauri

The basic principles of effective consulting

Linda K. Stroh

Principles and practice of marketing

David Jobber

Retail Marketing

Peter McGoldrick

Integrated marketing communications

Tony Yeshin

Business marketing strategy : cases, concepts, and applications

V. Kasturi Rangan

Understanding Consumer Behavior

J. Paul Peter

Markedsføringsledelse

Philip Kotler

Thriving on chaos

Thomas J. Peters