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Creating Powerful Brands in Consumer, Service and Industrial Markets

Pocket • 2003 • Engelsk • 3. utgave

Creating Powerful Brands in Consumer, Service and Industrial Markets

Av Leslie De Chernatony, Malcolm McDonald

0 vurderinger • 0.0 av 5

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Om boken

Written by the author of From Brand Vision to Brand Evaluation, this book gives the professional and the student an understanding of the functioning and management of the modern brand. Offering coverage of brand management, it includes an analysis of areas such as e-branding and e-marketing; and of the key drivers of brand value.

Om boken

ISBN

9780750659802

Forlag

Routledge

Publiseringsår

2003

Språk

Engelsk

Utgave

3

Originaltittel

Creating Powerful Brands in Consumer, Service and Industrial Markets

Format

Pocket

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Omtaler · 0

0 vurderinger • 0.0 av 5

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