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Business Market Management Understanding, Creating, and Delivering Value

Pocket • 2004 • Engelsk • 2. utgave

Business Market Management Understanding, Creating, and Delivering Value

Av James C. Anderson, James A. Narus

0 vurderinger • 0.0 av 5

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Om boken

For undergraduate and MBA courses in business-to-business marketing or industrial marketing. Business Market Management explores the process of understanding, creating and delivering value to targeted business markets and customers. It provides an analytical framework for assessing customer value and a set of processes for translating knowledge of value into actionable marketing strategies and programs. Subject matter and examples draw on the authors' extensive management practice and academic r...Vis mer

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Om boken

ISBN

9780131230095

Forlag

Pearson Prentice Hall

Publiseringsår

2004

Språk

Engelsk

Utgave

2

Originaltittel

Business Market Management Understanding, Creating, and Delivering Value

Format

Pocket

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Omtaler · 0

0 vurderinger • 0.0 av 5

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