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<strong>Start thinking like a marketer with the gold-standard text for today's Marketing Management.</strong> <p><strong>Marketing Management,</strong> 16th edition by Kotler, Keller, and Chernev, is the latest version of this landmark text, offering an extensive analysis of the latest theories and practices in the marketing environment.</p> <p>Ideal for undergraduates and graduates who want to follow a career in the field, the book introduces you to the Marketing Manager's way of thinking, focu...Vis mer