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Marketing Management

Pocket • 2022 • Engelsk

Marketing Management

Av Philip Kotler, Kevin Lane

8 vurderinger • 4.8 av 5

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Om boken

<strong>Start thinking like a marketer with the gold-standard text for today's Marketing Management.</strong> <p><strong>Marketing Management,</strong> 16th edition by Kotler, Keller, and Chernev, is the latest version of this landmark text, offering an extensive analysis of the latest theories and practices in the marketing environment.</p> <p>Ideal for undergraduates and graduates who want to follow a career in the field, the book introduces you to the Marketing Manager's way of thinking, focu...Vis mer

Økonomi, finans, næringsliv og ledelse
Næringsvirksomhet, administrasjon og ledelse

Om boken

ISBN

9781292404813

Publiseringsår

2022

Språk

Engelsk

Originaltittel

Marketing Management

Format

Pocket

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Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Omtaler · 0

8 vurderinger • 4.8 av 5

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