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Advanced Brand Management Managing Brands in a Changing World

Innbundet • 2010 • Engelsk • 2. utgave

Advanced Brand Management Managing Brands in a Changing World

Av Paul Temporal

0 vurderinger • 0.0 av 5

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Om boken

Paul Temporal has written a remarkably insightful book on how to build strong brands. he addresses every issue in brand management with sound theories and marvelous examples. This is one of the best books on brand management to help any company build powerful brands. - Philip Kotler Those building and managing brand assets will find the issues facing them addressed in Advanced Brand Management with clarity, insight, and an easy-to-read style. Chock full of case studies, I especially found useful...Vis mer

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Om boken

ISBN

9780470824498

Forlag

Wiley

Publiseringsår

2010

Språk

Engelsk

Utgave

2

Originaltittel

Advanced Brand Management Managing Brands in a Changing World

Format

Innbundet

Frakt og retur

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Omtaler · 0

0 vurderinger • 0.0 av 5

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