Nettbokhandelen for kjøp og salg av bøker.

Kom i gang

Lær å selge
Lær å kjøpe brukt
Kjøp pensumbøker
Logg inn eller registrer deg
Kjøp et gavekort
For forfattere

Kundeservice

Hjelp
Spor ordre
Brukervilkår
Personvernregler
Informasjonskapsler

Bookis

Om oss
Jobb hos oss!
Gi tilbakemelding
Sjangere

Kontakt oss

Rask levering med

Trygg betaling med

Visa
Mastercard
Vipps
Klarna

© 2026 Bookis AS

Norsk

Norge

Region er basert på IP-adresse

The New Strategic Brand Management Creating and Sustaining Brand Equity Long Term

Pocket • 2008 • Engelsk • 4. utgave

The New Strategic Brand Management Creating and Sustaining Brand Equity Long Term

Av Jean-Noël Kapferer

0 vurderinger • 0.0 av 5

‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌

Om boken

Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic bran...Vis mer

Om boken

ISBN

9780749450854

Forlag

Kogan Page Publishers

Publiseringsår

2008

Språk

Engelsk

Utgave

4

Originaltittel

The New Strategic Brand Management Creating and Sustaining Brand Equity Long Term

Format

Pocket

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

Returer

Kontakt selgeren etter levering.

Omtaler · 0

0 vurderinger • 0.0 av 5

Du vil kanskje også like

Strategy

Strategy

Øystein D. Fjeldstad

Brand Management Co-creating Meaningful Brands

Brand Management Co-creating Meaningful Brands

Michael Beverland

Strategic International Marketing Strategy Development and Implementation

Strategic International Marketing Strategy Development and Implementation

Carl Arthur Solberg

Marketing Management

Marketing Management

Philip Kotler

Exploring Strategy. 13th edition

Exploring Strategy. 13th edition

Richard Whittington

Strategic sport marketing

Strategic sport marketing

Adam karg

Strategic Brand Management A European Perspec…

Strategic Brand Management A European Perspec…

Kevin J. Delaney

Kotler: Marketing Management_p4

Kotler: Marketing Management_p4

Phil T. Kotler

Global Strategy and Management

Global Strategy and Management

Paul N.

Marketing Strategy

Marketing Strategy

Robert Palmatier

Marketing Strategy and Competitive Positioning

Marketing Strategy and Competitive Positioning

Graham J. Hooley

Strategic Advertising Management

Strategic Advertising Management

Larry Percy

Strategy That Works

Strategy That Works

Paul Leinwand

Strategic Management 3e

Strategic Management 3e

Frank W. Allerton

Strategic Management Concepts and Cases

Strategic Management Concepts and Cases

Frank T. Rothaermel

Designing Brand Identity

Designing Brand Identity

Brand Thinking and Other Noble Pursuits

Brand Thinking and Other Noble Pursuits

Debbie Millman

The New Strategic Brand Management Advanced Insights and Strategic Thinking

The New Strategic Brand Management Advanced Insights and Strategic Thinking

Jean-Noël Kapferer

Strategic Management

Strategic Management

Frank Rothaermel

Big Brand Theory

Big Brand Theory

Sandu Publishing

Relationship Marketing

Relationship Marketing

Martin Christopher

Strategic Market Management: Global Perspectives, First Edition

Strategic Market Management: Global Perspectives, First Edition

Advanced Brand Management Managing Brands in a Changing World

Advanced Brand Management Managing Brands in a Changing World

Paul Temporal

Brand society

Brand society

Martin Kornberger

Strategic Brand Management

Strategic Brand Management

Kevin J. Delaney

Exploring Corporate Strategy

Exploring Corporate Strategy

Gerry Johnsen,

Living The Brand - How to transform every member of your organization into a brand champion

Living The Brand - How to transform every member of your organization into a brand champion

Nicholas Ind

The Boston Consulting Group on Strategy Classic Concepts and New Perspectives

The Boston Consulting Group on Strategy Classic Concepts and New Perspectives

Carl W. Stern

Brands

Brands

Marcel Danesi

The Brand Gap

The Brand Gap

Marty Neumeier

The New Strategic Selling The Unique Sales System Proven Successful by the World's Best Companies

The New Strategic Selling The Unique Sales System Proven Successful by the World's Best Companies

Robert B. Miller

The Competitive Strategy

The Competitive Strategy

Michael E. Porter

Creating Powerful Brands in Consumer, Service and Industrial Markets

Creating Powerful Brands in Consumer, Service and Industrial Markets

Leslie De Chernatony

The Brand Gap How to Bridge the Distance Between Business Strategy and Design

The Brand Gap How to Bridge the Distance Between Business Strategy and Design

Marty Neumeier

Consumer Behaviour and Marketing Strategy

Consumer Behaviour and Marketing Strategy

J. Paul Peter

Business marketing strategy : cases, concepts, and applications

Business marketing strategy : cases, concepts, and applications

V. Kasturi Rangan

Strategic Corporate Social Responsibility

Strategic Corporate Social Responsibility

Debbie Haski-Leventhal