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Consumer Behavior

Pocket • 2023 • Engelsk • 8. utgave

Consumer Behavior

Av Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters

0 vurderinger • 0.0 av 5

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Om boken

Hoyer/MacInnis/Pieters' CONSUMER BEHAVIOR, 8th EDITION, draws key concepts from marketing, psychology, sociology and anthropology to present a strong foundation and highly practical focus on real-world applications to prepare students for today's global business environment. Students examine the latest research and current business practices with a focus on consumer needs and goals, emotions and emotion regulation, perceptions and consumer inferences, branding, consumer experiences, influencer m...Vis mer

Bedriftsøkonomi
Etikk og sosialt ansvar i næringslivet
Entreprenørskap

Om boken

ISBN

9780357721292

Forlag

Cengage

Publiseringsår

2023

Språk

Engelsk

Utgave

8

Originaltittel

Consumer Behavior

Format

Pocket

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Omtaler · 0

0 vurderinger • 0.0 av 5

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