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What is Branding? (Essential Design Handbooks)

Pocket • 2008 • Engelsk

What is Branding? (Essential Design Handbooks)

Av Healey, Matthew

0 vurderinger • 0.0 av 5

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Om boken

A comprehensive guide to the world of branding It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. What is Branding? is an accessible guide that makes sense of this complex subject. It explores the process of branding, and shares insights that can be applied to practical challenges. Outlining the components of branding (positioning, storytelling, design, price, and relationships), what it can be applied to, and what it can achieve, What is Brand...Vis mer

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Om boken

ISBN

9782940361458

Forlag

Rotovision

Publiseringsår

2008

Språk

Engelsk

Originaltittel

What is Branding? (Essential Design Handbooks)

Format

Pocket

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Frakt

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