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Norsk

Brands

Pocket • 2006

Brands

Av Marcel Danesi

3 vurderinger • 5.0 av 5

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Om boken

Marcel Danesi's outstanding introduction provides a clear guide to brands and brand identity, outlining their historical origins and their increasing centrality in contemporary consumer culture. He introduces: the origins of brands naming and brand image how semiotic theory can be used to analyze brand image brands and consumer culture advertising campaigns brands in the global village the anti-brand movement.Danesi shows how consumer products such as cars, perfume and even websites are sold t...Vis mer

Om boken

ISBN

9780415279987

Publiseringsår

2006

Språk

Originaltittel

Brands

Format

Pocket

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Omtaler · 0

3 vurderinger • 5.0 av 5

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