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Brands

Pocket • 2006

Brands

Av Marcel Danesi

2 vurderinger • 5.0 av 5

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Om boken

<p>Marcel Danesi's outstanding introduction provides a clear guide to brands and brand identity, outlining their historical origins and their increasing centrality in contemporary consumer culture. He introduces: </p><ul><li>the origins of brands </li><li>naming and brand image </li><li>how semiotic theory can be used to analyze brand image </li><li>brands and consumer culture </li><li>advertising campaigns </li><li>brands in the global village </li><li>the anti-brand movement.</li></ul><p>Danes...Vis mer

Om boken

ISBN

9780415279987

Publiseringsår

2006

Språk

Originaltittel

Brands

Format

Pocket

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Omtaler · 0

2 vurderinger • 5.0 av 5

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