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Consumer Behavior Science and Practice

Pocket • 2011 • Engelsk

Consumer Behavior Science and Practice

Av Frank R. Kardes, Thomas W. Cline, Maria L. Cronley

0 vurderinger • 0.0 av 5

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Om boken

This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications. CONSUMER BEHAVIOR: SCIENCE AND PRACTICE, 1e, International Edition, devotes ample attention to "classic" consumer behavior topics, including consumer information processing, consumer decision making, persuasion, and the role of culture and society on consumer behavior. In addition, this innovative new text explore...Vis mer

Bedriftsøkonomi
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Om boken

ISBN

9780538746861

Forlag

South-Western Cengage Learning

Publiseringsår

2011

Språk

Engelsk

Originaltittel

Consumer Behavior Science and Practice

Format

Pocket

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0 vurderinger • 0.0 av 5

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