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The 1% Windfall

Hardcover • 2010 • English

The 1% Windfall: How Successful Companies Use Price to Profit and Grow

By Rafi Mohammed

0 Ratings • 0.0 of 5

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About the book

“This breakthrough ‘how to’ book offers a practical and comprehensive framework that shows companies how to use price to drive profits from diverse customer segments in offensive and defensive (recession, inflation, and new competitor) situations.” — Richard Spaulding, Member of the Board of Directors, Scholastic Corporation Rafi Mohammed, author of The Art of Pricing, shows businesses how to reap financial windfalls and sustain growth using the underexploited and often overlooked strategy of se...Show more

Business strategy
Business ethics and social responsibility
Entrepreneurship / Start-ups

Book details

ISBN

9780061684326

Publisher

Harper Business

Published year

2010

Language

English

Original title

The 1% Windfall

Format

Hardcover

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