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The Rise of the Platform Marketer

Hardcover • 2015 • 1. edition

The Rise of the Platform Marketer

By Craig Dempster, John Lee, David S. Williams

0 Ratings • 0.0 of 5

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About the book

Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the "always-on" consumer to deliver more personalized engagements across media, channels, and devices.

Book details

ISBN

9781119059721

Publisher

John Wiley & Sons Inc

Published year

2015

Language

Edition

1

Original title

The Rise of the Platform Marketer

Format

Hardcover

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