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Digital Distuption

Hardcover • 2013 • English

Digital Distuption: Unleashing the Next Wave of Innovation

By James McQuivey

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About the book

The barriers to entry in your market just vanished. Unexpected competitors are swarming in. Are you ready? You always knew digital was going to change things, but you didn’t realize how close to home it would hit. In every industry, digital competitors are taking advantage of new platforms, tools, and relationships to undercut competitors, get closer to customers, and disrupt the usual ways of doing business. The only way to compete is to evolve. James McQuivey of Forrester Research has been t...Show more

Media studies

Book details

ISBN

9781477800126

Published year

2013

Language

English

Original title

Digital Distuption

Format

Hardcover

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