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Hardcover • 2013 • English
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About the book
The barriers to entry in your market just vanished. Unexpected competitors are swarming in. Are you ready? You always knew digital was going to change things, but you didn’t realize how close to home it would hit. In every industry, digital competitors are taking advantage of new platforms, tools, and relationships to undercut competitors, get closer to customers, and disrupt the usual ways of doing business. The only way to compete is to evolve. James McQuivey of Forrester Research has been t...Show more
Book details
ISBN
9781477800126
Published year
2013
Language
English
Original title
Digital Distuption
Format
Hardcover
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