Marketing 3.0 From Products to Customers to the Human Spirit

Hardcover • 2010 • English • 1. edition

Marketing 3.0 From Products to Customers to the Human Spirit

By Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

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About the book

Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, includ...Show more

Book details

ISBN

9780470598825

Publisher

John Wiley & Sons

Published year

2010

Language

English

Edition

1

Original title

Marketing 3.0 From Products to Customers to the Human Spirit

Format

Hardcover

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