Marketing Management, An Asian Perspective

Paperback • 2017 • 1. edition

Marketing Management, An Asian Perspective

By Philip Kotler, Kevin Lane Keller, Swee Hoon Ang, Chin Tiong Tan, Siew-Meng Leong

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About the book

For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management student.Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and...Show more

Book details

ISBN

9781292089584

Publisher

Pearson Education Limited

Published year

2017

Language

Edition

1

Original title

Marketing Management, An Asian Perspective

Format

Paperback

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