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Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers

Paperback • 2014 • English

Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers

By Geoffrey A. Moore

3 Ratings • 4.3 of 5

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About the book

The bible for bringing cutting-edge products to larger markets--now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle--which begins with innovators and moves to early adopters, early majority, late majority, and laggards--there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the e...Show more

Book details

ISBN

9780062292988

Publisher

HarperCollins

Published year

2014

Language

English

Original title

Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers

Format

Paperback

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Reviews · 0

3 Ratings • 4.3 of 5

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