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The Guru Guide to Marketing A Concise Guide to the Best Ideas from Today's Top Marketers

Hardcover • 2002 • English • 1. edition

The Guru Guide to Marketing A Concise Guide to the Best Ideas from Today's Top Marketers

By Joseph H. Boyett, Jimmie T. Boyett

0 Ratings • 0.0 of 5

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About the book

Discusses the newest marketing concepts. The Guru name is synonymous with expert, candid advice. The Guru format provides an easy reference to a wide range of ideas and practices.

Business ethics and social responsibility
Entrepreneurship / Start-ups
Sales and marketing

Book details

ISBN

9780471213772

Publisher

Wiley

Published year

2002

Language

English

Edition

1

Original title

The Guru Guide to Marketing A Concise Guide to the Best Ideas from Today's Top Marketers

Format

Hardcover

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