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Marketing

Paperback • 2019 • English

Marketing

By Paul Baines, Chris Fill, Sara Rosengren, Paolo Antonetti

4 Ratings • 4.5 of 5

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About the book

How does Samsung use data to improve customers' omnichannel shopping experiences? How does Ipsos MORI develop cross-cultural market research insights to inform innovation at Unilever? How do Swedish retail giants collaborate rather than compete in the fight for more sustainable consumption? With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing, fifth edition, answers these questions and more, providing the skills vital t...Show more

Economics, Finance, Business and Management

Sales and marketing

Online marketing / Social media marketing

Book details

Published year

2019

Language

English

Original title

Marketing

Format

Paperback

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Other versions

Marketing

Paperback · 2016

Reviews · 0

4 Ratings • 4.5 of 5

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