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English

Marketing: Real People, Real Choices, Global Edition

Paperback • 2017 • 1. edition

Marketing: Real People, Real Choices, Global Edition

By Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

1 Ratings • 5.0 of 5

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About the book

For undergraduate Principles of Marketing courses.Real people making real choices Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. The 9th Edition presents more information than ever on the core issues every ma...Show more

Book details

ISBN

9781292221083

Publisher

Pearson Education Limited

Published year

2017

Language

Edition

1

Original title

Marketing: Real People, Real Choices, Global Edition

Format

Paperback

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Reviews · 0

1 Ratings • 5.0 of 5

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