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© 2026 Bookis AS
English
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© 2026 Bookis AS
English
Norway
Region is based on IP address
Paperback • 2024 • English
By Michael Solomon, Michael R. Solomon, Cristel Antonia Russell
6 Ratings • 5.0 of 5
About the book
Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class. Featuring new co-auth...Show more
Book details
ISBN
9781292452340
Publisher
Pearson
Published year
2024
Language
English
Original title
Consumer Behavior Buying, Having, and Being
Format
Paperback
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6 Ratings • 5.0 of 5
