Consumer Behavior 6th edition

Paperback • 2015

Consumer Behavior 6th edition

By Wayne Andersen

0 Ratings • 0.0 of 5

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About the book

CONSUMER BEHAVIOR, 6E, International Edition combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of social media influences, increased consumer power, emerging neuroscience findings, and emotion in consumer deci...Show more

Book details

ISBN

9781133274490

Published year

2015

Language

Original title

Consumer Behavior 6th edition

Format

Paperback

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