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Subprime Attention Crisis

Paperback • 2020 • English

Subprime Attention Crisis

By Tim Hwang

0 Ratings • 0.0 of 5

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About the book

In Subprime Attention Crisis, Tim Hwang investigates the way big tech financialises attention. In the process, he shows us how digital advertising - the beating heart of the internet - is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008. From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that while consume...Show more

Society and Social Sciences
Society and culture: general
Economics, Finance, Business and Management

Book details

ISBN

9780374538651

Published year

2020

Language

English

Original title

Subprime Attention Crisis

Format

Paperback

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0 Ratings • 0.0 of 5

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