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Contagious

Hardcover • 2013 • English

Contagious : Why things catch on

By Jonah Berger

0 Ratings • 0.0 of 5

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About the book

The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world." --Daniel Gilbert, author of the bestseller Stumbling on Happiness What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infecti...Show more

Economics, Finance, Business and Management
Economics
Business and Management

Book details

ISBN

9781451686579

Published year

2013

Language

English

Original title

Contagious

Format

Hardcover

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Reviews · 0

0 Ratings • 0.0 of 5

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