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Born to Buy A Groundbreaking Exposé of a Marketing Culture That Makes Children "Believe They Are What They Own." (USA Today)

Paperback • 2005 • English

Born to Buy A Groundbreaking Exposé of a Marketing Culture That Makes Children "Believe They Are What They Own." (USA Today)

By Juliet B. Schor

1 Ratings • 5.0 of 5

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About the book

Marketing targeted at kids is virtually everywhere -- in classrooms and textbooks, on the Internet, even at Girl Scout meetings, slumber parties, and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Drawing on her own survey research and unprecedented access to the advertising industry, Juliet B. Schor, New York Times bestselling author of The Overworked American, examines how marketing efforts of vast size, scope, and effe...Show more

Social and ethical issues
Violence and abuse in society
Social groups, communities and identities

Book details

ISBN

9780684870564

Publisher

Scribner

Published year

2005

Language

English

Original title

Born to Buy A Groundbreaking Exposé of a Marketing Culture That Makes Children "Believe They Are What They Own." (USA Today)

Format

Paperback

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Reviews · 0

1 Ratings • 5.0 of 5

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