Paperback • 2025 • English • 4. edition
The Psychology of Advertising
By Bob Michaël Fennis, Wolfgang Stroebe
1 Ratings • 5.0 of 5
About the book
The Psychology of Advertising offers a comprehensive overview of theory and research in consumer psychology, exploring how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice. This newly updated fourth edition includes a new chapter on social media advertising that considers how brands and social media influencers affects c...Show more
Book details
ISBN
9781032596136
Publisher
Routledge
Published year
2025
Language
English
Edition
4
Original title
The Psychology of Advertising
Format
Paperback
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1 Ratings • 5.0 of 5
