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Cross-Cultural Design

Paperback • 1995 • English

Cross-Cultural Design: Communicating in the Global Marketplace

By Henry Steiner

1 Ratings • 5.0 of 5

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About the book

Cross-Cultural Design is the first book to examine the challenges and rewards experienced by the world's leading communication professionals when handling assignments outside their own cultures. The solutions to these marketing problems are documented here in 309 stunning full-colour images, accompanied by the creators' provocative descriptions of their setbacks, triumphs and discoveries.The works shown range from designs for advertisements, corporate identity programmes, annual reports, films, ...Show more

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Book details

ISBN

9780500974230

Publisher

Thames & Hudson

Published year

1995

Language

English

Original title

Cross-Cultural Design

Format

Paperback

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1 Ratings • 5.0 of 5

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