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Influence Science and Practice

Paperback • 2009

Influence Science and Practice

By Robert B Cialdini

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About the book

Influence: Science and Practiceis an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say "yes." Widely used in c...Show more

Book details

ISBN

9780205609994

Published year

2009

Language

Original title

Influence Science and Practice

Format

Paperback

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