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The small BIG

Paperback • 2015 • 1. edition

The small BIG

By Steve Martin, Noah Goldstein, Professor Robert B. Cialdini

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About the book

At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In The small BIG, three heavyweights from the world of persuasion science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it is now the smallest changes that lead to the biggest differences in results.Offering deceptively simple suggestions and explai...Show more

Book details

ISBN

9781781252758

Publisher

Profile Books Ltd

Published year

2015

Language

Edition

1

Original title

The small BIG

Format

Paperback

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0 Ratings • 0.0 of 5

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