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Marketing Plans

Paperback • 2016 • 1. edition

Marketing Plans

By Malcolm McDonald, Hugh Wilson

0 Ratings • 0.0 of 5

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About the book

A fully revised and updated 8th edition of the highly renowned international bestseller The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the latest developments in marketing. Marketing Plans is designed as a tool and a user friendly learning resource. Every point illustrated by powerful practical examples and made actionable through simple, step by step templates and exercises. The book is established as es...Show more

Business strategy

Book details

ISBN

9781119217138

Publisher

John Wiley & Sons Inc

Published year

2016

Language

Edition

1

Original title

Marketing Plans

Format

Paperback

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